Publisher: SoneriTypeAccord includes an appeal for simplicity which is the trademark of corporate typeface. This quality communicate notions of authority, credibility, and neutrality that reinforce the image of the corporate environment. Characters like f, l, t and y in the lowercase makes the typeface differ from the typical league, it makes the type more preferable for branding and business identity.
Accord has a optical uniform stroke weight and character width, which result in official simpleness and neutrality thats assists communicate the corporate sense professionalism.
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