Publisher: AdobeThe Adobe Thai typefaces were commissioned to from Tiro Typeworks and collaboratively designed by Fiona Ross, John Hudson and Tim Holloway in 2004-05. The style brief was to create a type family that would meet the needs of contemporary Thai service communications. The design required to be clean and modern, and likewise to be readable on screen in, for example, interactive PDF forms.
The Routine type needed to be a low contrast design to prevent greying-out of hairlines at typical text sizes on screen. Although the Regular is close to mono-linear, stylistically, it reflects a few of the subtlety of conventional Thai lettering and type: shearing particular complimentary verticals and horizontal feet according to the pen, slowly flaring stems and shifting the slight tension pattern on the top flourishes, marks and characters away from the vertical.
In this style, for a brighter result, rings as well as loops are cusped at the stem and a little elongated.
The Strong style has a higher contrast and has fun with this to conserve an intense impact: contrasting heavy stems with characteristically light diagonals and rings. The moving tension pattern is most apparent here, particularly in the traditional Thai numerals.
To boost the forward movement of the total style, exceptional vowel marks are tilted in the traditional way. These and other marks are dynamically positioned utilizing OpenType glyph placing lookups. Alternative little tone marks are instantly used in mark stacks.
The designers wish to acknowledge the support and feedback they received from the late Dr Henry Ginsburg, Curator of Thai and Cambodian Collections at the British Library, who offered generous access to Thai manuscripts and print resources throughout the advancement of these fonts.
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