Aesthet is a sans serif type household of 4 weights. Based on the individual experience of rural living, Aesthet is a reflection to welcome simple, community and nature influenced lifestyle. The idea developed during experimental exploration demonstrates the evolutionary transition between the handmade and traditional typeface. The obstacle of retaining natural essence of the private method on one hand and producing a functional text based font style on the other was the driving force behind the style process.

Initial drafts of Aesthet were made using ink and brush technique. From the initial illustrations, the style was then further improved by hand. The result was equated into digital format, resulting in a legible and distinct typeface. Aesthet was designed to stand apart in bigger sizes, making it an attractive choice for headings. At the exact same time, the exaggerated details appear less prominent in smaller sizes, retaining the text quality of the font style. Aesthet includes 380 characters, OpenType functions and by hand edited kerning.


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Tags: aesthetics, book, branding, brush, community, contemporary, distinctive, editorial, functional, handmade, headline, identity, individual, legible, modern, natural, poster, print, sans serif, simple, text, unique, web