Amici suggests ‘‘ good friends' and the Amici household was developed as a big friendly Roman typeface for headings, posters, signs and anywhere else that a friendly easy-reading typeface is needed. It's the sort of thing you used to see in Publication mastheads before whatever went boringly sans serif. Three faces are provided within the household, Routine - solid and clear, Vibrant - with that bit more body and existence and italic - generating script components to its design.
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