Beginning in January, 1932, Alf R. Becker of St. Louis Missouri, at the demand of then-editor E. Thomas Kelly, supplied SIGNS of the Times magazine's brand-new Art and Design section with an alphabet a month, a job initially anticipated to last only two years. Misjuding the popularity of the 'series,' it rather ran for 27 years, ending lastly two months before Becker's death in 1959, for a grand total of 320 alphabets, an almost perfect, undisturbed run. In late 1941, simply 10 years after the very first alphabet was released, 100 of those alphabets were compiled and released in bookform under the title, 100 Alphabets, by Alf R. Becker.
As published in October, 1937, this is the description that accompanied Becker's 70th alphabet, Modern Poster:
Advanced Modern Poster-- Alphabet No. 70 in Alf R. Becker's series. When properly carried out, this letter form gives a note of uniqueness to the modernly developed indication, display card or poster. The sketches of the 'B' and 'O' show how the letters are built by combining elemntary strokes. The 2 letters were 1æ inches tall and were made with double strokes of a No. 8 red sable brush.
Many typeface designers have actually tackled converting Becker's incredible accomplishment from paper to digital, and many claim to treat his work with care and self-respect. However the Fontry's Becker font styles remain the most historically precise and practical treatments readily available, arriving in two industry-satisfying variations: CAS (Computer-Aided Signmaking) and DTP (Desktop Publishing). And just like all Fontry font styles, the kerning is not optional-- it's extraordinary-!!!
Font Family:
· ARB 70 Modern Poster OCT-37 DTP Normal
· ARB 70 Modern Poster OCT-37 DTP Normal Italic
· ARB 70 Modern Poster OCT-37 DTP Bold
· ARB 70 Modern Poster OCT-37 DTP Bold Italic
· ARB 70 Modern Poster OCT-37 CAS Normal
· ARB 70 Modern Poster OCT-37 CAS Normal Italic
· ARB 70 Modern Poster OCT-37 CAS Bold
· ARB 70 Modern Poster OCT-37 CAS Bold Italic
Tags: 1930's, vintage