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ARB 70 Modern Poster Font

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ARB 70 Modern PosterDesigners: Alf Becker, Michael Adkins
Publisher: The Fontry
ARB 70 Modern Poster was designed by Alf Becker, Michael Adkins and published by The Fontry. ARB 70 Modern Poster consists of 8 designs and household plan choices. p > There are poster typefaces, and there are poster font styles. Everyone's always searching for a heavy, space-filling poster font, particularly one that sticks out and gets them noticed for its bold yet charming qualities. And then there's ARB 70, a badder than bad poster font filled with spiky, attention-commanding points and shapes and types that can only have actually come from another age, another time-- 1937, to be exact, when it was very first published by ST Publications in INDICATIONS of the Times publication. This was the 70th alphabet by master indication painter, Alf R. Becker.

Beginning in January, 1932, Alf R. Becker of St. Louis Missouri, at the demand of then-editor E. Thomas Kelly, supplied SIGNS of the Times magazine's brand-new Art and Design section with an alphabet a month, a job initially anticipated to last only two years. Misjuding the popularity of the 'series,' it rather ran for 27 years, ending lastly two months before Becker's death in 1959, for a grand total of 320 alphabets, an almost perfect, undisturbed run. In late 1941, simply 10 years after the very first alphabet was released, 100 of those alphabets were compiled and released in bookform under the title, 100 Alphabets, by Alf R. Becker.

As published in October, 1937, this is the description that accompanied Becker's 70th alphabet, Modern Poster:

Advanced Modern Poster-- Alphabet No. 70 in Alf R. Becker's series. When properly carried out, this letter form gives a note of uniqueness to the modernly developed indication, display card or poster. The sketches of the 'B' and 'O' show how the letters are built by combining elemntary strokes. The 2 letters were 1æ inches tall and were made with double strokes of a No. 8 red sable brush.

Many typeface designers have actually tackled converting Becker's incredible accomplishment from paper to digital, and many claim to treat his work with care and self-respect. However the Fontry's Becker font styles remain the most historically precise and practical treatments readily available, arriving in two industry-satisfying variations: CAS (Computer-Aided Signmaking) and DTP (Desktop Publishing). And just like all Fontry font styles, the kerning is not optional-- it's extraordinary-!!!

Font Family:
· ARB 70 Modern Poster OCT-37 DTP Normal
· ARB 70 Modern Poster OCT-37 DTP Normal Italic
· ARB 70 Modern Poster OCT-37 DTP Bold
· ARB 70 Modern Poster OCT-37 DTP Bold Italic
· ARB 70 Modern Poster OCT-37 CAS Normal
· ARB 70 Modern Poster OCT-37 CAS Normal Italic
· ARB 70 Modern Poster OCT-37 CAS Bold
· ARB 70 Modern Poster OCT-37 CAS Bold Italic

Tags: 1930's, vintage

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