Architype Brochure's soft 'padded' letterforms were initially created by Wim Crouwel for the Stedelijk museum's 1970 exhibition of sculptor Claes Oldenburg. Crouwel said, 'When you look at Oldenburg's work, with all those soft things, it gets into your system, so you attempt to integrate that feeling in the style. Claes was very taken with the brochure's typeface, and asked me if I would do the entire alphabet for him, so I did. I cut it all out in pink paper and pasted it together'.
Font Family: Architype Catalogue Solid
Tags: 1970, architype, claes oldenburg, crouwel, dutch, experimental, grids, modernist, oldenburg, padded, single alphabet, soft, stedelijk, wim crouwel