Designer: Rodrigo López Fuentes
Publisher: TipoType
Aromo was initially conceived for editorial functions. This typeface blends the adaptability of an easy and contemporary sans-serif, with the perceptiveness of the humanist feeling: thus making it useful in a broad variety of purposes when a balanced and friendly typeface, with elegant percentages and high readability is required.
The practical nature of its style is complemented by a family of 14 variants (7 weights, plus their coordinating true italics) interpolated optically for application as a hierarchical resource, where the middle weights (Light, Routine) have been enhanced for usage in small bodies, while the extremes (Ultra Light, Black) where developed for screen environments. _
Aromo also offers a wide variety of historic and discretionary ligatures, small caps, eleven different types of numerals and a set of more than 700 characters covering about 2 hundred languages of Latin script. _
Font Family: Tags: chile, corporate, display, editorial, friendly, humanist, latin american, legible, logo, neutral, packaging, sans, sans serif, sanserif, signage, text, wayfinding, web, webfont, workhorse