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ATF Alternate Gothic Font

Designers: Morris Benton, Mark van Bronkhorst, Alan Dague-Greene, David Sudweeks, Igino Marini, Ben Kiel
Publisher: ATF Collection

ATF Alternate Gothic was developed by Morris Benton, Mark van Bronkhorst, Alan Dague-Greene, David Sudweeks, Igino Marini, Ben Kiel and released by ATF Collection. ATF Alternate Gothic consists of 40 designs and family plan alternatives. p > ATF Alternate Gothic is a new, substantial digital growth of Morris Fuller Benton's timeless 1903 type design. Originally offered in one strong weight, the metal typeface can be found in 3 somewhat various widths for versatility in copy-fitting layouts.

ATF Alternate Gothic has effect at any size. Its letterforms are quickly familiar: Benton's initial metal type household was utilized throughout the 20th century in newspapers, publications, and marketing, providing "strong and effective display screen" in a compact space. Monotype provided its own metal variation for device typesetting, and Alternate Gothic most likely worked as motivation for Linotype's ubiquitous Trade Gothic ® Vibrant and Strong Condensed. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider variety of weights and widths to resolve the requirements these days's designers and technologies.

The space-saving clarity of ATF Alternate Gothic brings readability to the world of marketing typefaces. With its finely graded variety of ten weights, with four widths of each weight (40 typefaces overall), this comprehensive type family can be used to pack a lot into a narrow space, and the range makes it easy to develop variations of an ad or announcement for various formats and media.