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ATF Poster Gothic Font

Designers: Morris Benton, Mark van Bronkhorst, Igino Marini, Ben Kiel, Luis Batlle
Publisher: ATF Collection

ATF Poster Gothic was developed by Morris Benton, Mark van Bronkhorst, Igino Marini, Ben Kiel, Luis Batlle and published by ATF Collection. ATF Poster Gothic includes 30 designs and family plan options. p > ATF Poster Gothic is a growth of a typeface developed in 1934 by Morris Fuller Benton for American Type Founders. The one-weight design was a slightly condensed display screen buddy to Benton's common Bank Gothic family.

This new family of aggressively rectilinear heading types broadens the design's possibilities, using 30 fonts. The all-cap design sports square corners in the counters, creating tension in between angular and curved details; this function, and the usually rectangle-shaped shape of the entire alphabet, makes ATF Poster Gothic unique on the page or screen, while its relationship to Bank Gothic makes it appear somehow familiar.

Vertical strokes on the C, G, J, and S, in addition to on numerous of the characters, are cut off at an angle, which suggest the curves those strokes may normally show if the characters were less blocky in style and more along the lines of late-19th-century heading deals with. Particular weights also recall the design of lettering used on athletic group jerseys, television police procedural, action & & adventure film titles, and etched stationery.