It was expected that Joluvian's 3rd type typeface would be motivated by the city where he currently resides: Madrid, Spain. His previous creations had come from Venezuela (Zulia) and The Philippines (Salamat), both, locations where he had as soon as lived.
Joluvian believes "now is the time to pay tribute and show thankfulness towards a city that has bestowed me with many fortunes." He considers that Madrid's individuals, streets, aromas, flavor and noises are present enough to awaken the creative urgency in any artist. This time around, it is being expressed through the crafts of the Typographic industry.
Since his arrival in Spain, Joluvian has actually been connected to the city's central location, particularly to the renowned Atocha Street and its railway station. It was exactly on that street that Joluvian and Mauco Sosa, his good friend and partner, decided to develop the Patera Studio: a captivating innovative area that birthed the idea for this new font style which they proudly named Atocha Script.
The artists where still in the last stages of their previous script, Salamat, when the idea for Atocha came about. This dynamic is actually extremely common of the creative process, in which every finished item generates the need to produce its next level offspring.
" Dealing With Atocha and Atocha Caps has actually been an extremely enjoyable journey. We have actually offered our best shots, for we wished to use a typeface that was both versatile and user-friendly on a variety of applications, showing a large scope of alternatives in our glyphs," states the artist. The illustrations were created by Mauco, to ensure visual integration that would display the work of both members of the Patera Studio and their matching aesthetic voices.
Atocha, as Salamat and Zulia prior to, was digitized by Alejandro Paul.
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