Designer: Max
PhillipsBallinger started life as a single-weight proprietary typeface called baasic, created for Dublin-based style office aad. baasic was intended as a plain, hardworking monstrous: a simple tool for clear communication. We've established it into a fully-featured eight-weight household with matching italics. Sources consist of early 20th century jobbing sanses like Morris Benton's News Gothic and Candia, a 70s-era typewriter face Josef Müller-Brockmann developed for Olivetti, which had unusually deep points that included energy to letters like m and n.
The household takes its name from Raymond A. Ballinger, the great mid-century American designer, author of 'Lettering Art in Modern Usage,' and champ of sophistication and readability. Ballinger has large counters and a generous x-height. Letters like a, e, and s open out slowly as they move from Thin to Black to maintain sufficient apertures, even in the darkest weights. Semi-oldstyle figures are offered, in addition to case-sensitive punctuation and delimiters. Italics incorporate subtle ogee curves to lend heat and energy to the page or screen.
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