Blau was created by Robbie de Villiers and released by Wilton Foundry. Blau consists of 6 designs and household plan alternatives. p > Designed with a hand-chiseled feel, Blau's toned characters include a refined character to a large variety of brand name, business, product and service applications.

Highlighting the toned style, inkwell treatment variations are common throughout Blau, with a number of crucial glyphs that are stenciled for increased legibility.

This durable, typographic workhorse shines when a somewhat unconventional typographic approach is required - a prime choice for distinct and dynamic logotype use.

The Blau family is readily available in Light, Light Italic, Regular, Italic, Bold and Vibrant Italic.

The name Blau was picked to commemorate the color Blue (or Blau in German, Blaauw in Dutch, Bleu French, Blå in Norwegian, Swedish & & Danish, Blua in Esperanto, Blár in Icelandic) Blue is nature's color for water, sky, mountains and glaciers. Blue is welcomed as the color of paradise and authority, denim jeans and business logos. Studies in the US and Europe show that blue is the color most commonly associated with harmony, faithfulness, self-confidence, distance, infinity, the imagination, and cold. In United States and European public opinion polls, it is the most popular color, chosen by both males and females as their favorite color.

Another preferred Wilton Foundry font in the "blue" household is "Cyan" and "Cyan Neue".

Font Family:
· Blau Light
· Blau Light Italic
· Blau
· Blau Italic
· Blau Bold
· Blau Bold Italic

Tags: blau, blue, body text, brand identity, branding, brochures, campaign, commercial, contemporary, contemporary sans, corporate, corporate identity, creative, decorative, design, display, expressive, flare, font face, futuristic, geometric shapes, german, grotesk, headline, inkwells, modern, opentype, packaging, poster, publishing, sans, sans modern, sans serif, sculpted, signage, stylish, text, text family, typewriter, typographic, webfont