So, almost completely hindsight now, the Do It Yourself implosion of the previous couple of years need to have actually been a reaction to our technological dis/connection. In typography, the minimalist future is already here, with something as austere as the sans serif having actually ended up being the chosen expression of progress and fortune, both part of the linked isolation we are undergoing. But when physical interaction needs to occur, like coffee bar and gin joints, our organic alphabets ride high and magnificent. That sense of human heritage - beauty and spirit in our writing, the usage of flaws to charmingly brand name our own individualism - keeps turning up in all type of locations, most unexpected of which is the digital world. The overall message seems to be that we're still creative, imaginative, and unique. In the digital world, on blog sites where we compose about our undersized music and style choices, we're just articulating this individualism of ours, this 3rd domain of presence our future seems eager to dismiss.
These were the thoughts behind Blog site Script, the second collaboration in between Carolina Marando and Alejandro Paul, after their successful stint with the Distillery set of font styles. This typeface can be found in two weights, alternates for the majority of letters, and a strong aesthetic rooted in uniqueness and flexibility of spirit. Utilize it to be alone together, to inform the world that we're still human, for now.
Font Family:
· Blog Script Light
· Blog Script
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