A New Modern

Modern typefaces, such as Bodoni and Didot have been the quintessential faces of fashion for almost two centuries. With high contrast, flat serifs, and horizontal stress, this combination exudes confidence and beauty.

Today, Sans-Serif typefaces have actually become the brand-new requirement for the description of modern. Tidy lines, very thin weights, and rational types are typical in fashion and design today. With this in mind, are Modern typefaces like Bodoni still the standard? Yves Saint Laurent stated: "Styles fade, style is eternal." Is there a way to move Bodoni forward, while maintaining the inherent style?

Bodoni Sans moves forward by eliminating the serifs, while maintaining the high contrast and classy curves. Although, these typefaces are more than simply chopping off the serifs. Numerous cuts of Bodoni were compared, and jointly used as a base. The classical proportions of the capitals and x-heights were preserved, but the letterforms were rebalanced for usage without serifs. Contemporary adjustments were made to some widths, as well as an all new Light weight was developed. The letterforms were likewise crafted with a reductive bezier point technique, for optimal performance. Together these updates to the traditional offer a truly contemporary look.

High contrast is the crucial feature of Bodoni Sans. To keep this contrast over a wide range of sizes, three optical sizes were drawn: Standard, Display and Text. Contrast adjustments were produced each optical size for optimal performance. The Standard was designed for the mid variety of 12 to 60pt, Display for 48pt and above, and Text for 6 to 12pt.

Web/Digital usage was likewise considered while developing Bodoni Sans. The font styles were evaluated as web formats, and examined on a variety of screens, to ensure seamless usage in both print and digital applications.

Bodoni Sans is a new classic developed on the structure of two centuries of history. Fresh and modern, while sensation familiar. Trendy and advanced, Bodoni Sans is a new Modern.


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