Nick Shinn's interpretation of the venerable superellipse or "squircle" genre.
The initial superellipse typeface, Microgamma/Eurostyle, corresponded with the introduction of the CRT (cathode ray tube) TV screen, however there is more than this visual example of high-tech in play, as the pumped up angularity of the curved parts of the genre also notifies the quality of set text.
In specific, due to the straightness of the round letters' side stems, there is a cool modularity of vertical letter spacing, which denotes authority, with accuracy, matching the tautness of the face's curves.
Font Family: