Designer: Sibylle
HagmannThe Cholla typeface household was created by Sibylle Hagmann in 1998-99 and called after a species of cactus she experienced in the Mojave Desert. Cholla was initially established for the Art Center College of Design in Pasadena, California. There, art director Denise Gonzales Crisp and associate designer, Carla Figueroa, teamed up with Hagmann to develop a series of fonts that would provide a lot of variation. The variety was needed to echo the school's nine various departments, yet together the fonts had to radiate an unified feel. It was initially used in the radically developed 1999/2000 Art Center catalog which just recently won a respectable mention in I.D. publication and was included in Eye No. 31.
.Originally Hagmann set out to create a typeface that, as she recalls, "I could feel comfy making, first of all, and one that would serve a function and had a clear idea behind it, and something that I would wish to utilize myself." Stylistically Hagmann set out to develop "12 cuts with somewhat different personalities, with different ideas used. For example the strong weight isn't just the Routine with weight gain, however has strong letterforms with their own peculiar details. What all weights share and what is the required unifying information is the tapered curve - defined, for instance, in the lowercase b's left top and bottom of the bowl." Gonzales adds: "The kinds seemed classical too. This mix might have a long life, and be prompt. I likewise saw - at least in the starts of Cholla - forms that connoted hybrid, of inter-connection, of human and device growing together. These concepts appear proper for a school that teaches design and art."
.Font Family:
