Many text or headline typefaces are created to save space in order to fit more characters on a line. Colt bases on the opposite side of the spectrum with generously large letterforms. Though horizontal area is tossed out the window, this household lends itself to vertically tight spaces while maintaining legibility.
Colt can work well as the main typeface in a composition with a bent towards logotype. Or, it can play a supporting function in the style. A softer buddy was also developed, appropriately entitled Colt Soft.
Font Family:
· Colt Light
· Colt
· Colt Medium
· Colt Demi
· Colt Bold
· Colt Black
Tags: 1960s, advertising, ball terminals, black, bold, capitals, clarendon, display, egyptian, extended, headline, identity, logo, logotype, low rider, magazine, masculine, poster, serif, slab, slab serif, sony, sony logo, title, uppercase, want, wide