The search was lead by 2 concepts:
1. What are the basic building blocks of each glyph?
2. Stripped back from any superfluous motions while writing, what shape would remain?
The resulting design consists of simply straight lines and circles. The standard aspects of each glyph are accented by a gap.
Font Family:
· essence round Bold
· essence round Medium
· essence round Regular
· essence round Light
· essence round Thin
Tags: basic, branding, clean, clear, contemporary, display, essence, fundamental, geometric, headlines, icon, icons, logo, magazine, minimal, modern, monoline, neutral, poster, print, publishing, round, sans, sans serif, screen, simple, soft, technical, text, web