The search was lead by 2 principles:
1. What are the basic building blocks of each glyph?
2. Removed back from any unnecessary movements while composing, what shape would remain?
The resulting style consists of merely straight lines and circles. The basic elements of each glyph are accented by a gap.
Font Family:
· essence thin
· essence light
· essence regular
· essence medium
· essence bold
Tags: basic, branding, clean, clear, contemporary, display, essence, fundamental, geometric, headlines, icon, icons, legible, logo, magazine, minimal, modern, monoline, neutral, poster, print, publishing, sans, sans serif, screen, simple, sterile, technical, text, web