To fulfill the growing demands of commerce, type founders in 1830s London presented a plethora of brand-new fonts which deserted the standard nib-informed design. The majority of radical were strong, capital-only designs with almost no stroke contrast, removed bare of serifs. To all intents and purposes these very little expressions of utility were similar to 20th century functionalism. Recontextualizing among the original sans fonts, Shinn offers an alternative proposition to the misconception of modernism.
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