Friendly was developed by Morris Benton, Neil Summerour and published by Positype. Friendly includes 2 styles and household bundle alternatives. p > Friendly is a homage to Morris Fuller Benton's charming Announcement typeface. It is not a stringent analysis, digital revival or reverent reproduction of the initial letterforms ... but I would be remiss and shady to not acknowledge the letterforms that inspired this typeface. If you are searching for a more accurate 'scanned revival' I would recommend browsing 'Announcement' on MyFonts. As mentioned earlier, it is a tribute to the original letterforms of the typeface but takes a terrific little bit of liberty tightening up the building and construction up in order to loosen up the movement of the variant letterforms to allow a lot of functional character. I enjoy specifying this dichotomy ... 'relax to tighten up the types' and vice versa. It appears counterproductive or silly but by permitting the letterforms to stabilize, I felt more comfortable returning and adding rather indulgent character. Infused with stylistic alternates, swashes, entitling, numerous many contextual alternates, 9 stylistic sets and 2 stylistic sets with wordmarks, the typeface became far more 'friendly' for me ... how could it not? With so many loops, swashes and typographic extravagances, it was bound to be fun.

The more elaborate and 'overdone' Friendly got, the more I wished to incline it. Here's where my thinking varies from MFB's original. I like inclined romans ... particularly ones with long ascenders, but I do not like much of a slant. It has to be the lettering person in me. It's hard for me to do a completely upright serif and not combine it with an angle, however I did not feel Statement's 'Italic' offered much and the real slant needed to be far less. If it's not an italic, I choose the letters to slant with an angle equivalent to the thickness of the vertical stroke. The Inclined variation of Friendly is set at 3.6 degrees, is quite subtle, and extremely fitting for me.

You will find that many characters have a contextual, stylistic, swash and titling alternate designated to them and some have an echoed alternate to the swash and titling choices if the stylistic alt has been chosen in tandem. Furthermore, all of these are available in the glyph palette straight from the base glyph typed or through choosing options through the Stylistic Sets 1-- 9. Stylistic Sets 10 & & 11 are a little different. They are in fact set up as intricate majuscule ligatures ... a result of me getting carried away.

Other functions like a default old design character set and collaborating glyphs have actually been produced along with case support, ordinals, and more have actually been included to make it more relevant for contemporary usage.

Font Family:
· Friendly Roman
· Friendly Slanted

Tags: alternates, announcements, catchwords, curls, cursive, floureshing, flourish, flourishing, invitations, italic, ligatures, slanted, swashes, titling, upright, weddings