Publisher: BrownfoxAlthough geometric Sans Serifs have been in style for almost a century, they have actually never been as ubiquitous. It is not unlikely that the old expression would be phrased: "When in doubt, set it in geometric sans", had it been made up today. Have we not had enough? We believe, not. Postmodern times demand a variety of expressions.
The vision behind Geometria was to review the perennial favourite to provide subtle uniqueness to its tried and true types. Geometria stands out in the crowd of similar fonts thanks to its complex nature. It integrates vibrant aspects with a certain degree of stability. A somewhat higher midsection of the capitals adds to their distinct look. If the upper case refers to the American grotesques of the 19th century, the lower case tends toward the types of the Renaissance in its proportions.
Geometria is a typeface of clean shapes that is appropriate for constant reading, and it sets extremely well. At the exact same time, it can be friendly, even flirty. Its distinct personality combines appearing opposites. Sometimes it might appear severe, at times spirited. On occasion, it may be purposeful, other times vibrant. It could seem stiff, then stylish. It is a typeface that could be perceived either as cutting-edge, or as sentimental. A mindful and critical typographer will draw out and stress those aspects of its complex personality that are needed to fix the problem at hand.
Geometria consists of 16 typefaces - 8 weights with matching italics. Geometria Narrow in 8 weights was included 2016. The font consists of numerous sets of figures and currency signs, alternate glyphs, a range of experimental ligatures, and punctuation marks for the two cases.
Granshan 2013 award.
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