Laurie Szujewska, Adobe art director, utilized the rope letters embellishing cattle brand names and cowboy blankets to create Giddyup ®, a typeface with a twist. "The concept was to make each letter with one line that overlaps like a rope, instead of 2 strokes signed up with together," Laurie explains. She likewise corralled a few varmints into the Giddyup ® Thangs accessory set.
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