Go Font

Publisher: Canada Type

Five years into the 21st century and the guarantee of nanotechnology, high-end popular culture design seems to thrive on integrating opposites and drawing a fine line between typically inconsistent concepts. This is seen in modern-day society's normal cultural frontrunners - like consumer electronic devices, style products, music product packaging and publications, where it is evident that generally intricate marketing statements of fashionability and lifestyle are attempted with basic minimalism. However at the typographic end of this world, the creative majority still utilizes old faces that help the modern-day statement just in passing. Some of the more adventurous creative experts actively seek new aspects to emphasize contemporary effect in their modern design.

To those daring types (pun planned), Canada Type provides this new face called Go. It is quite a kid of the new millennium, inspired by the apparent minimalist style of modern-day 21st century corporate logo designs, current design shifts in electronic music and club-marketing collateral, and disc jockeys who have enthusiasm, energy, accuracy and total control of each and every vibration traveling from mixer to speakers.

Go is an original modern-day techno-lounge face that provides the eyes pleasing collages of friendly very little kinds that offer the words an impression of simpleness and depth simultaneously. This is a font style that prides itself on its exact grouping of components and simply enough initial creativity in integrating those components. The precision constructs the sharp edge sought for modern-day declarations, while the creativity keeps the message invigorated, clear and interesting.

Go's character set includes a flexible and unexpected, yet mild mix of the uppercase and lowercase forms, with numerous variations on most of the letters. The e being a vertical mirror of G is only the very first of the pleasant surprises. More than 30 alternates are inside the font style. All the accented characters in Go have actually been diligently (perhaps obsessively) drawn to be unusual for logos and short declarations. Take an appearance at the character map and be prepared for a space-age surprise.

To borrow a Star Trek cliché, this typeface can Go where no font has gone before.