Graúna Font

Designer: Gabriel Figueiredo
Publisher: Typeóca

Graúna is Typeóca's first 'severe typeface'. The concept was to produce a revival of Block Heavy, getting rid of the 'rough' texture from its overview. Though other revivals existed, most of them approached the Block household as a whole, leaving aside the idiosyncrasies that make the Heavy weight so unique.

In the early phases of its advancement, nevertheless, we recognized that a great deal of its quirkiness is only possible specifically due to the fact that of the 'rough' texture we were trying to get rid of. That way, we began going even more and further away from the initial design, and thinking about the typeface in its own terms, resulting in an impactful yet friendly sans serif, ideal for logo designs and short titles.