This typeface, developed by Max Miedinger and other project members at the Haas' sche Schriftgiesserei, has actually turned into one of the most famous and popular typefaces in the world, thanks to the marketing technique of Stempel and Linotype. It forms an integral part of many printers and operating systems. The initial letterforms of Helvetica had to be customized for the Linotype system. Over the years, Helvetica was expanded to include lots of different weights, but these were not collaborated with each other.

In 1983, D. Stempel AG redesigned and digitized the "Neue Helvetica" typeface for Linotype and made it a self-contained font style family. Today, this family consists of 51 various font style weights.

The initial numbering system for the weight designations originated from the numbering of the Univers typeface. The standard typeface weight, "Helvetica roman", is at the heart of this numbering system. The designation "55 roman" forms the main point. The very first figure of the number describes the stroke thickness: 25 ultra light to 95 extra black. The second figure offers details on the width and orientation of the font style: Helvetica 53 extended to Helvetica 57 condensed.

The Neue Helvetica sets brand-new standards in terms of its form and variety of versions. It is the ultimate sans serif typeface, classic and neutral, and can be used for all types of communication.


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Tags: 1980s, business text, german, grotesk, linear, modern, modest, neutral, sans serif, static, swiss, technical, tech pubs, xsf