The typeface was designed at ParaType (ParaGraph) in 1993 by Tagir Safayev. Based upon Placard typeface (Hermes Grotesk) of the Lange type foundry (St.-Petersburg), an adjustment of Hermes Grotesk, of the Woellmer type foundry (Berlin, middle of the 19th century). This sans serif with its old-fashion stability looks well in advertising and display typography. Extra ornamental style, created by Alexander Tarbeev, was launched in 1996.
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