Created by Ed Hemphill, Prime time is a display screen sans and display serif typeface family. This typeface has two designs and was released by Typed.

Heyday is a font in its prime!

This font style was motivated by vintage design typography with the use of thick rounded serifs, while the shape of the letterform has a modern edge which brings it into the modern. This combination of timeless and modern develops a special appearance and feel that makes it possible for the font style to feel at home in any era.

The Prime time household includes a serif and sans weight.

Font Family:
· Heyday Serif
· Heyday Sans