Described as " A prolonged script type that provides itself well to fine fashion, ready-to-wear and all quality product" in a marketing blurb pitching Beaufont by the Morgan Indication Maker Business of Chicago for their Line-O-Scribe sign printing system. This advertising script font was initially produced exclusively for Morgan Sign under license by the Hamilton Wood Type Production Company.
The source patterns and initial art work for this typeface exist in the archives of the Hamilton Wood Type & & Printing Museum, and were used for this fresh digitization of this font. This digital take includes alternate letters as initially developed in the mid-century wood type version, and now consists of a complete extended latin character set with over 350 characters.
Font Family: HWT Showcard Script Regular
Tags: advertising, casual brush, casual hand writing, casual script, jaunty, mid-century, retro, script, sign painting, sign writing, wood type