Informa strikes the visual balance in between maker and man seldom reached by other, commonly utilized humanist faces. While some faces categorized as such exhibit too much calligraphy (like Gill Sans, Syntax and Optima), and others tend to prefer geometric principles in rhythm and percentage (like Agenda, Frutiger and Myriad), Informa stays true to the humanist ideology by maintaining the correct stability in between the 2 influences that drive the genre, and keeping the humanistic characteristics where they make better visual sense. This balance makes it more well suited for coupling with old style and transitional faces than most of sans serifs out there. It is a comfy, gentle read that satisfies the demands of both extended text structure and informative, welcoming display screen typography.
Informa's variety of designs and functions seat it amongst the very best choices for corporate communication and international publishing or marketing projects. Its weights vary from Light to Bold, with accompanying italics and condensed widths, adding up to twelve extensive Pro fonts, or thirty-six non-Pro typefaces (including little cap and professional fonts for each design). Informa Pro's extended character set covers all three European scripts (Latin, Cyrillic and Greek), including little caps across the board, 7 sets of figures, and professional functions including alternates and ligatures, totaling more than 900 characters per font.
For the non-Pro variation of Informa, which omits assistance for Cyrillic, Greek and Central European characters, please click here.
Font Family:
· Informa Pro Light
· Informa Pro Light Italic
· Informa Pro
· Informa Pro Italic
· Informa Pro Medium
· Informa Pro Medium Italic
· Informa Pro Bold
· Informa Pro Bold Italic
· Informa Pro Light Condensed
· Informa Pro Condensed
· Informa Pro Medium Condensed
· Informa Pro Bold Condensed
Tags: clean, contemporary, corporate, cyrillic, editorial, greek, humanist, industrial sans, information, legible, magazine, neutral, newspaper, personable, sans, sans-serif, signage, simple, superfamily, technical, text, true italics, workhorse