Informa is a comprehensive sans serif text household based on standard lettering on the other hand, percentage, rhythm and stroke. In specific its proportions were based on a 1978 Group 77 acclaimed flare-serif movie type called Signa.
Informa strikes the visual balance in between machine and man rarely reached by other, typically utilized humanist faces. While some faces categorized as such exhibition too much calligraphy (like Gill Sans, Syntax and Optima), and others tend to prefer geometric principles in rhythm and proportion (like Program, Frutiger and Variety), Informa stays true to the humanist ideology by keeping the correct stability between the two impacts that drive the genre, and keeping the humanistic characteristics where they make much better visual sense. This balance makes it more well fit for coupling with old design and transitional faces than the majority of sans serifs out there. It is a comfortable, mild read that fulfills the needs of both extended text structure and informative, welcoming display screen typography.
Informa's range of styles and features seat it amongst the very best choices for corporate communication and international publishing or marketing projects. Its weights range from Light to Vibrant, with accompanying italics and condensed widths, amounting to twelve detailed Pro font styles, or thirty-six non-Pro font styles (consisting of little cap and professional fonts for each design). Informa Pro's extended character set covers all three European scripts (Latin, Cyrillic and Greek), consisting of little caps across the board, seven sets of figures, and professional functions consisting of alternates and ligatures, amounting to more than 900 characters per font.
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