Herb Lubalin and Tom Carnase based their 1970 style of ITC Avant Garde Gothic on Lubalin’’ s logo for Avant Garde Publication. The condensed fonts were created for the International Typeface Corporation in 1974 by Ed Benguiat. ITC Avant Garde Gothic is a geometric sans serif type, that is, the basic shapes were made with a compass and T-square; the style is reminiscent of the work from the 1920s German Bauhaus movement.

Letterforms built of circles and tidy lines are extremely efficient for headings and short texts. The condensed faces have the very same modern-day look, while keeping legibility in lengthier texts.


Font Family:

Tags: 1970s, 1990s, animax, axn, elegant, family-avant-garde, feminine, geometric, german, large eye, linear, monoline, sans serif, sony, static, wide