He created the typeface for the printing company of Hague & & Gill, which he formed to provide his idle son-in-law a profession, and called the style for his child. Only the Caslon foundry cut it for hand composition.
It is, as Gill himself described it, "a book face devoid of all expensive organization," with little, straight serifs and a spare elegance that makes it significantly appealing and recognized.
Font Family:
· Joanna MT Std
· Joanna MT Std Italic
· Joanna MT Std SemiBold
· Joanna MT Std SemiBold Italic
· Joanna MT Std Bold
· Joanna MT Std Bold Italic
· Joanna MT Std ExtraBold
Tags: book, book text, humanist, legible, magazine, mid-century, serif, slab serif, square serif, text