Lily was designed by Gareth Hague and released by Alias. Lily includes 2 styles and household plan alternatives. p > As with all our typefaces, we are browsing for a point of distinction, something that separates them from their surroundings. The concept of a seriffed script typeface is intriguing, as the two are very separate concepts, definitely in calligraphic script lettering where serifs would disrupt the circulation of writing. The typeface ought to maintain a recommendation of having actually been composed, or being possible to write. It ought to have a sense of procedure, and as it was named after my daughter a beauty or specialness, but expressed in an initial way.

The in reverse incline instantly provided the typeface an uncommon character shape and a modern spirit. The lower case characters have a thick and thin hairline tension, and how they connect is based on how these thick and thin line weights integrate, not the mechanics of writing. This leads to an odd top-heaviness in the lower case that gives Lily an especially unique character. Lily has what you may call a periodic serif in its lower case, which again pays no relation to writing however echoes the weight and angle of the thin linking line. It likewise includes an additional sense of movement and lightness. This sharpness can be seen in the loop of the g and y, which also maintain the exact same angle in the linking line.

Font Family:
· Lily Light
· Lily Bold