The cover of a 1950s-era catalog for the Freedman Novelty Company (of San Francisco California) had the word ‘‘ Novelty' hand-lettered in an uncommonly angular type design versus various geometric shapes rather resembling balloons.
While the lettering was eccentric sufficient to warrant re-drawing as a digital typeface, the shapes would have presented a visual problem in design and spacing, so basic black rectangular shapes were replaced and the letters appear in white.
Since novelty lettering of this type would never end up being "basic" in usage, its function ended up being the typeface's name, Minimal Appeal JNL.
There is just a simple A-Z and 1-0 character set together with standard punctuation.
Font Family: Limited Appeal JNL Regular