Look, folks! From what might just be the vernacular sign capital of the world, Chattanooga, Tennessee, it's a brand new hyperfamily from Insigne! Look consists of three various associated fonts, with three weights each. That's over 70 fonts!
Imagine: you turn onto a stretch of open country road. On the distressed, red background of an old barn wall, a big block of crisp white letters scream out: "See Rock City." You quickly realize this barn is not alone in completing for the passing eye. Far from it, ladies and gentlemen. This is just one of the numerous pieces of historic, hand-painted ads dotting the fantastic Southern United States. Yes, these are the pieces of true Americana-- the barns, the roadside signs, the machinery, the soda fountains, and more-- that now influence this splendid brand-new set of 3 font families.
This brand-new, easily legible type from Insigne digs deep to capture the very heart and passion of this splendid nation's lettering of the post-war period. Look's compact frame quickly draws the audience to your heading, logo design, subheading, or pull quote, working well in those compact spots of text without subduing your material. You'll quickly put the sensation of those days passed into every piece with the natural beauty and easy effectiveness of the Look hyperfamily.
Each of the private sub-families integrates a range of font style weights with distressed qualities. Think Woodtype. Jeans. Antiques, folks. That deep, deep-rooted texture-- that quality that will stand the test of time.
And Look is flexible, too. Take, for example, Look Script. This powerhouse of a typeface offers thinner weights to provide your work an easy-going, down-to-earth style. But generate those heavier weights, and you'll have a muscular, assertive typeface that will go the entire 9 rounds.
Combine any of the Appearance households with Accessories to truly provide your designs a zing. Build an extraordinary design as well with Look's swashes and alternates. To trigger any of these alternates, just click on Swash, Stylistic or Titling Alternates in any OpenType-savvy application, or select from the Glyph Palette. Explore hundreds of included bonus to find that "cherry on top" for your one-of-a-kind project.
There are over 70 fonts to choose from, including subfamily sans, serif, script and ornament fonts! You can't go wrong. To get one of the most value, order the entire Look household now!
Note on SHADOWS: Increase depth and make your styles pop! Add shadows to any of the Look typefaces by duplicating the text content layer in location and changing it to its matching shadow. Color and balanced out to taste. Look shadows are balanced out instantly. In Illustrator, you might need to turn on Em Box Top for proper shadow alignment.
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