Publisher: Insigne DesignLook, folks! From what may simply be the vernacular indication capital of the world, Chattanooga, Tennessee, it's a brand new hyperfamily from Insigne! Look includes three various related typefaces, with three weights each. That's over 70 fonts!
Imagine: you turn onto a stretch of open nation road. On the distressed, red background of an old barn wall, a large block of crisp white letters shout out: "See Rock City." You quickly realize this barn is not alone in completing for the passing eye. Vice versa, women and gentlemen. This is simply among the many pieces of historic, hand-painted advertisements dotting the fantastic Southern United States. Yes, these are the pieces of true Americana-- the barns, the roadside indications, the machinery, the soda fountains, and more-- that now influence this splendid brand-new trine typeface families.
This new, quickly legible type from Insigne digs deep to record the very heart and passion of this remarkable nation's lettering of the post-war age. Look's compact frame quickly draws the audience to your headline, logo, subheading, or pull quote, working well in those compact areas of text without overpowering your material. You'll easily put the feeling of those days gone by into every piece with the natural beauty and easy usefulness of the Look hyperfamily.
Each of the individual sub-families integrates a variety of font style weights with distressed characteristics. Believe Woodtype. Jeans. Antiques, folks. That deep, deep-rooted texture-- that quality that will stand the test of time.
And Look is flexible, too. Take, for instance, Look Script. This powerhouse of a font uses thinner weights to offer your work an easy-going, down-to-earth style. However bring in those much heavier weights, and you'll have a muscular, assertive typeface that will go the whole nine rounds.
Combine any of the Appearance families with Ornaments to truly offer your layouts a zing. Build an amazing design too with Appearance's swashes and alternates. To trigger any of these alternates, just click Swash, Stylistic or Titling Alternates in any OpenType-savvy application, or select from the Glyph Combination. Check out hundreds of included additionals to discover that "cherry on leading" for your distinctive project.
There are over 70 fonts to pick from, including subfamily sans, serif, script and ornament typefaces! You can't fail. To get one of the most bang for your dollar, order the whole Appearance family now!
Note on SHADOWS: Increase depth and make your styles pop! Include shadows to any of the Appearance fonts by replicating the text material layer in place and changing it to its matching shadow. Color and balanced out to taste. Look shadows are balanced out instantly. In Illustrator, you might require to turn on Em Box Top for proper shadow alignment.
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