Confident and flexible, Lust is a workout in indulgence-an attempt to produce something over the leading and vastly useful.
If Lust Slim seems both brand-new and familiar, that's since it is. The series unapologetically channels Herb Lubalin, but produced with a purposeful, contemporary twist. There is a deliberate slyness infused in the letterforms-the severe thick and thin lines flow easily without ending up being gratuitous. It's constantly simply enough, not too much. What makes the type series so attractive? The curves. When asked to explain the letterforms, many people unintentionally mention the human type, utilizing adjectives typically scheduled for explaining physical qualities ... producing all-too-familiar comparisons. Summerour has grown to accept this as unavoidable and reasonable given his acknowledgement of its influences and has offered nuances within the letterforms to accentuate that.
Intended to be set large, the typeface has both Standard (Desire, Desire Didone and a single unified Italic) and Display variations making it best for editorial use and a flexible option for any display screen need.
Font Family:
· Lust Slim
· Lust Slim Italic
· Lust Slim Display
· Lust Slim Display Italic
· Lust Slim Display Didone
· Lust Slim Didone
Tags: alternates, ampersands, ball terminals, banner, catalog, confident, crisp, didone, display, editorial, elegant, experimental, fancy, fashion, headline, high contrast, large, ligatures, luxury, magazine, modern, scotch, sensuous, sexy, sharp, swash, titling, transitional