Mackay was created by Rene Bieder and published by Rene Bieder. Mackay consists of 14 designs and household package choices. p > Mackay is a powerful transitional serif in 6 weights plus matching italics, designed for screen and print. The eccentric serifs on uppercase letters like E, F, L and T are influenced by Alexander Kay's "Ronaldson" from 1884, working as the beginning point for the household. The lowercase letters follow the traditional Antiqua model with characteristics tracing back to illustrations from the early 20th century.

The "grotesk" lowercase a, along with the sharp lowercase s, stemmed from the closed shapes of uppercase letters like C, G or S, produce a compact and bold appearance while a large x-height and small descenders add a modern look.

In favor of a vibrant and elegant impression, the style of the italic cuts come with a strong calligraphic influence. This results in completely new shapes for letters like lowercase a or g, making sure a smooth combination into their surrounding letters while keeping a distinct look when integrating with romans.

The household includes a variety of opentype functions like case sensitive shapes, old style figures, fractions, ordinals and a lot more. Additional attention was provided to the requirement and discretionary ligatures, extending the structure of the standard glyphs with elegantly designed letter mixes for g/i, i/t or s/t. According to their dynamic architecture, the italic weights are equipped with additional preliminary swash characters to subtle highlight the calligraphic roots.

As an outcome of a high stroke contrast the family works terrific in paragraphs with medium to big font sizes like headings, brief paragraphs or logos. With its 12 cuts, the family satisfies all requirements on high quality typography.

Font Family:
· Mackay DEMO Regular
· Mackay DEMO Bold
· Mackay Regular
· Mackay Italic
· Mackay Medium
· Mackay Medium Italic
· Mackay Semi Bold
· Mackay Semi Bold Italic
· Mackay Bold
· Mackay Bold Italic
· Mackay Extra Bold
· Mackay Extra Bold Italic
· Mackay Black
· Mackay Black Italic

Tags: 20th, 1884, advertising, alexander kay’s “ronaldson”, alternate, antiqua, book, brand, branding, calligraphy, contemporary, corporate, decorative, display, editorial, elegant, fashion, grotesk, headline, identity, large x-height, ligatures, logo, magazine, modern, news, old-style, opentype, open type, packaging, playful, poster, publishing, ronaldson, serif, text, true italics, web, website