It was initially designed as part of a type system for movie theater magazines, and embodies the devil-may care mindset of the silver screen. Designer Michele Patanè looked back to an earlier period of typography to develop the typeface, accepting unusual details, rather than ironing them out.
" There is a really naive method of utilizing typography in the 30s and 40s, something not as tidy as how it's utilized in the late 50s and 60s when everything passed through a rationalisation of the typographic combination," he explains. "In film magazines you can still see a little bit of roughness, and I like that."
This is a design that's desperate to be used in editorial environments, and has been developed to withstand lower quality paper. It would be equally in your home on posters, packaging, and even in digital environments where designers are looking for something more expressive than another geometric sans serif.
Malden Sans includes a Regular and Condensed range, with 7 weights in the regular and 6 in the Condensed, both consisting of italics.
Font Family:
· Malden Sans Thin
· Malden Sans Thin Italic
· Malden Sans Light
· Malden Sans Light Italic
· Malden Sans Regular
· Malden Sans Italic
· Malden Sans Medium
· Malden Sans Medium Italic
· Malden Sans Bold
· Malden Sans Bold Italic
· Malden Sans ExtraBold
· Malden Sans ExtraBold Italic
· Malden Sans Black
· Malden Sans Black Italic
· Malden Sans Cond Thin
· Malden Sans Cond Thin It
· Malden Sans Cond Light
· Malden Sans Cond Light Italic
· Malden Sans Cond Regular
· Malden Sans Cond Italic
· Malden Sans Cond Medium
· Malden Sans Cond Medium Italic
· Malden Sans Cond Bold
· Malden Sans Cond Bold Italic
· Malden Sans Cond ExtraBold
· Malden Sans Cond ExtraBold Italic
Tags: advertising, brand, charm, condensed, corporate, .grotesque, humanist, legible, modern, monotype, publication, readable, sans, sans-serif, utilitarian, workhorse