Memoire is a sophisticated direct hairline contemporary sans. It is based on the underlying form of Vanitas, yet is rendered in a nearly monolinear hairline weight. Memoire is meant to be used selectively for headline usage beginning at 60pt and above.
Stylistically, Memoire keeps Vanitas' appealing, sophisticated sensibility that is straight influenced by high fashion. The delicate direct kind produces a sense of cohesiveness and provides the typeface an appealing lightness of character. The upright styles are matched by a pairing of optically changed real italics, which were purposefully adjusted to keep the sharpness of their equivalents. Abandoning typically executed cursive italic letterforms retains Memoire's sharp characteristic through each style.
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