The custom at the New York Times magazine has been to devote the year's last issue to the individuals who passed away throughout the year, particularly those whose lives have actually impacted us. Art director Nancy Harris Rouemy, whose typographic style sense has actually made her numerous prominent awards for many years, picked an all-type magazine cover for the 2008 issue, and commissioned Canada Type's Patrick Griffin to do a new typeface especially for that project.
Though a few other Canada Type faces were used in the publication with fantastic results over the preceding months (primarily Ambassador Script and Sympathique), Nancy thought a few of the concepts in Jezebel's uppercase and Treasury's lowercase would be an excellent fit onto an all-type commemorative cover, however with a much greater contrast and the infusion of a more luxurious and sophisticated brand of poster calligraphy that does not date itself. After a couple of various attempts, the very first shapes were born, and six weeks later there sufficed types to do the cover. The typeface was such a success with the editors and designers, it was utilized all over the magazine, instead of just the cover.
The list of individuals being honored with this font style was certainly sufficient to persuade Patrick to handle such a requiring job. He 'd grown up in a culture where names like George Carlin, Michael Crichton, Bobby Fisher, Charlton Heston, and Paul Newman were day-to-day home language, and this was an excellent opportunity to use a last homage to them. Likewise the pleasure of working with Nancy Harris Rouemy, the woman with the X-ray eyes, with her unwavering vision and consistent attention to typographic information, went a long way to shaping this typeface and making it the contemporary and modern piece of elegance it became.
The New york city Times publication problem that first utilized Memoriam Pro went on to win a plethora of design contests and publication awards, and continues to raise pleased eyebrows to this very day. The Memoriam style concept also became one of the most drawn-upon and imitated in recent memory.
The retail variation of Memoriam Pro was released to huge fanfare in mid-2009. Ever since it has actually ended up being a basic sight on book and magazine covers, signboards, food and cosmetics product packaging, event posters, and high-end style pieces everywhere. It continues producing numerous require project-specific personalization for many publications and design companies. In 2011 three new Memoriam Pro variants (Headline, Outline and Inline) to accommodate public demand.
Font Family: Memoriam Pro Regular