Named for a riotous brilliant red flower that attracts butterflies and humming birds, Monarda is a rare mix of flamboyance and simple and easy beauty. Weinzierl describes it as "casual yet exact: a stiff denim jacket or completely white tennis shoes at an official occasion." Monarda clearly stands out-- and constantly fits in. Well, generally. Drawn for print, the design's robust x-height, open counters and wide apertures likewise make Monarda screen-friendly. Monarda can be best for a large variety of food and way of life applications in addition to travel, stationery and packaging tasks. Ad campaign and item branding are also well within its reach.
Monarda works best when used big-- but economically. Two or 3 words are its sweet spot. Believe: product name, print headline or the lettering on the side of a truck. It could quickly become your go-to design for tasks that call for a script with a bright personality and brave demeanor.
The quality of Weinzierl's work has actually been recognized by the Type Directors Club and Print Publication. When not dealing with developing new typefaces, he enhances his expert practice through calligraphy, lettering, and letterpress printing. Monarda is another winner from Weinzierl's creative mind and skilled hand.
Font Family: Monarda Regular
Tags: banner, branding, bright, brush script, calligraphy, casual, clean, connected, display, energetic, flamboyant, hand drawn, handlettering, headline, ios, logo, loud, memorabilia, menus, mid century, packaging, playful, precise, script, smooth, social, swash caps