Montara is a style by Jim Parkinson, influenced by "Gothic" (sans-serif) showcard lettering. This type of lettering was generally done with a flat brush, by American signpainters in the first half of the twentieth century. Montara catches the spirit and vitality of this design while including numerous modern touches. The Vibrant Initials represent a contemporary take on a style of inline letters utilized by a few of these very same signpainters.
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