Ignorant Gothic FY is a funny sans serif font with intentional awkwardness. Its origin comes from handmade signage seen in Paris. The percentages of letters are extremely various-- especially those of capital letters-- which enhances this handmade element. While usually ascenders of lower cases are higher than capital letters, Ignorant Gothic keeps them both undoubtedly at the very same height. Due to its high identifying shapes, which differs them to a lot of other geometrical sans serif typefaces, Naive Gothic is a perverse delight for all kinds of fresh branding.

Naive Gothic FY was co-created by Fabien Gailleul, Jérémie Hornus & & Alisa Nowak on fontyou.com, the very first collective type foundry.


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Tags: branding, display, friendly, geometric, headline, heavy, legible, logo, logotype, magazine, poster, retro, round, sans, sans serif, sans serif, vintage