" Prior To Neue Frutiger World it was not an easy job for western brand names to discover families in Arabic, Hebrew, Thai and Vietnamese which match with their Latin," states Monotype type director Akira Kobayashi, who led the Neue Frutiger World job. "They may discover a type with closer expression, but there was no warranty if the strong version in the non-Latin family matches the bold in their Latin. Neue Frutiger World offers a better service." In addition to Neue Frutiger World's linguistic adaptability, it strives across environments-- suited to branding and business identity, marketing, signage, wayfinding, print, and digital environments.
The Neue Frutiger World fonts can be paired with Monotype's CJK font styles: M XiangHe Hei (Chinese), Tazugane Gothic (Japanese), Tazugane Info (Japanese), and Seol Sans (Korean). These were all developed to resolve brands' needs to expand into Asian cultures and fix for global typographic difficulties.
Font Family:
· Neue Frutiger World Ultra Light
· Neue Frutiger World Ultra Light Italic
· Neue Frutiger World Thin
· Neue Frutiger World Thin Italic
· Neue Frutiger World Light
· Neue Frutiger World Light Italic
· Neue Frutiger World Book
· Neue Frutiger World Book Italic
· Neue Frutiger World Regular
· Neue Frutiger World Italic
· Neue Frutiger World Medium
· Neue Frutiger World Medium Italic
· Neue Frutiger World Bold
· Neue Frutiger World Bold Italic
· Neue Frutiger World Heavy
· Neue Frutiger World Heavy Italic
· Neue Frutiger World Black
· Neue Frutiger World Black Italic
· Neue Frutiger World Extra Black
· Neue Frutiger World Extra Black Italic
Tags: arabic, armenian, branding, consistency, corporate id, cyrillic, familiar, friendly, frutiger, georgian, global, greek, harmony, hebrew, humanist, legibility, legible, neue frutiger, organic, paneuropean, readable, thai, ux, vietnamese