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Neue Haas Grotesk Font

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Neue Haas GroteskDesigners: Christian Schwartz, Max Miedinger
Publisher: Linotype
Neue Haas Grotesk was designed by Christian Schwartz, Max Miedinger and published by Linotype. Neue Haas Grotesk consists of 22 designs and family bundle options. The typeface is presently # 28 in Best Sellers. p > The very first weights of Neue Haas Grotesk were designed in 1957-1958 by Max Miedinger for the Haas' sche Schriftgiesserei in Switzerland, with art instructions by the business's principal, Eduard Hoffmann. Neue Haas Grotesk was to be the response to the British and German grotesques that had ended up being extremely popular thanks to the success of functionalist Swiss typography. The typeface was soon revised and launched as Helvetica by Linotype AG.

As Neue Haas Grotesk needed to be adjusted to deal with Linotype's hot metal linecasters, Linotype Helvetica remained in some methods a radically transformed variation of the initial. For example, the matrices for Routine and Strong needed to be of equal widths, and for that reason the Vibrant was redrawn at a substantially narrower proportion. Throughout the transition from metal to phototypesetting, Helvetica went through additional adjustments. In the 1980s Neue Helvetica was produced as a justified, standardized version.

For Christian Schwartz, the task to create a digital revival of Neue Haas Grotesk was an event to set history straight. "Much of the warm character of Miedinger's shapes was lost along the method. So rather than attempting to rethink Helvetica or enhance on current digital versions, this was more of a remediation task: bringing Miedinger's original Neue Haas Grotesk back to life with as much fidelity to his original shapes and spacing as possible (albeit with the addition of kerning, an expensive luxury in handset type)."

Schwartz's revival was initially commissioned in 2004 by Mark Porter for the redesign of The Guardian, but not used. Schwartz completed the household in 2010 for Richard Turley at Bloomberg Businessweek. Its thinnest weight was designed by Berton Hasebe.

Font Family:
· Neue Haas Grotesk Text 55 Roman
· Neue Haas Grotesk Text 56 Italic
· Neue Haas Grotesk Text 65 Medium
· Neue Haas Grotesk Text 66 Medium Italic
· Neue Haas Grotesk Text 75 Bold
· Neue Haas Grotesk Text 76 Bold Italic
· Neue Haas Grotesk Display 15 UltraThin
· Neue Haas Grotesk Display 16 UltraThin Italic
· Neue Haas Grotesk Display 25 Thin
· Neue Haas Grotesk Display 26 Thin Italic
· Neue Haas Grotesk Display 35 ExtraLight
· Neue Haas Grotesk Display 36 ExtraLight Italic
· Neue Haas Grotesk Display 45 Light
· Neue Haas Grotesk Display 46 Light Italic
· Neue Haas Grotesk Display 55 Roman
· Neue Haas Grotesk Display 56 Italic
· Neue Haas Grotesk Display 65 Medium
· Neue Haas Grotesk Display 66 Medium Italic
· Neue Haas Grotesk Display 75 Bold
· Neue Haas Grotesk Display 76 Bold Italic
· Neue Haas Grotesk Display 95 Black
· Neue Haas Grotesk Display 96 Black Italic

Tags: 1950s, business text, expensive, favorities, grotesque, helvetica, husqvarna, legible, magazine, nhg, sans-serif, signage, swiss

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