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Neue Haas Grotesk Font

Designers: Christian Schwartz, Max Miedinger
Publisher: Linotype

Neue Haas Grotesk was designed by Christian Schwartz, Max Miedinger and published by Linotype. Neue Haas Grotesk consists of 22 designs and family bundle options. The typeface is presently # 28 in Best Sellers. p > The very first weights of Neue Haas Grotesk were designed in 1957-1958 by Max Miedinger for the Haas' sche Schriftgiesserei in Switzerland, with art instructions by the business's principal, Eduard Hoffmann. Neue Haas Grotesk was to be the response to the British and German grotesques that had ended up being extremely popular thanks to the success of functionalist Swiss typography. The typeface was soon revised and launched as Helvetica by Linotype AG.

As Neue Haas Grotesk needed to be adjusted to deal with Linotype's hot metal linecasters, Linotype Helvetica remained in some methods a radically transformed variation of the initial. For example, the matrices for Routine and Strong needed to be of equal widths, and for that reason the Vibrant was redrawn at a substantially narrower proportion. Throughout the transition from metal to phototypesetting, Helvetica went through additional adjustments. In the 1980s Neue Helvetica was produced as a justified, standardized version.

For Christian Schwartz, the task to create a digital revival of Neue Haas Grotesk was an event to set history straight. "Much of the warm character of Miedinger's shapes was lost along the method. So rather than attempting to rethink Helvetica or enhance on current digital versions, this was more of a remediation task: bringing Miedinger's original Neue Haas Grotesk back to life with as much fidelity to his original shapes and spacing as possible (albeit with the addition of kerning, an expensive luxury in handset type)."