‘‘ Obvia' appeared as a result of direct observation on typefaces classified as geometric and the strategy to check out for the very first time width axes Condensed, Narrow (soon), Regular and brand-new Wide and Expanded. The idea behind ‘‘ Obvia's design was to create a distancing from geometrically pure shapes, in this case, square shapes. Then some information were included, such as subtle inktraps, concave endings of the stems and carefully drawn alternate characters, giving a ‘‘ geohumanist' tone to the typeface. This very first household of ‘‘ Obvia' has 9 weights ranging from Thin to Black, delivering a strong typographic identity, from the paper to the pixel.
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