Designer: Marconi
Lima‘‘ Obvia' looked like an outcome of direct observation on typefaces classified as geometric and the strategy to check out for the very first time width axes Condensed, Narrow (quickly), Normal and brand-new Wide and Broadened. The concept behind ‘‘ Obvia's design was to produce a distancing from geometrically pure shapes, in this case, square shapes. Then some information were added, such as subtle inktraps, concave endings of the stems and carefully drawn alternate characters, providing a ‘‘ geohumanist' tone to the font style. This very first household of ‘‘ Obvia' has 9 weights varying from Thin to Black, delivering a strong typographic identity, from the paper to the pixel.
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