Optima is elegant and highly legible, qualities amazing in a sans serif design.

Developed in 1958 by Hermann Zapf for the Stempel foundry, Optima integrates features of both serif and sans serif types into one humanistic style. The tapered strokes are reminiscent of the calligraphic pen, and the character shapes are relaxing to the eye.

This advanced typeface is excellent for a variety of uses ranging from corporate identities to packaging to medium-length text.


Font Family:

Tags: beauty, beauty products, flared, german, humanist, inscribed, inuyasha, legible, maison ikokku, mermaid saga, ranma, rinne, rumic theater, rumic world, sans serif, stressed sans, tapered, urusei yatsura, wedge-serif